Keyword Search is Mallfinder's proprietary search engine. It is linked to a deep online database of retail information that Mallfinder built through relationships with global retailers --- Mallfinder owns and manages this information. Keyword Search is a search field built into your website that connects shoppers with retailers. With Keyword Search, consumers can search the mall for stores, products, brands, sales and other retail information with just a click of the mouse. Mallfinder provides this as a turnkey, as part of a hosted solution or as a standalone feature which synchronizes your website with our database of retailer content and information. Keyword Search is also linked to promotional and advertising placements, which create additional value for your property. Keyword search is the best and most optimized tool currently available when offering information to shoppers regarding the vast selection of products and services available in your mall. Keyword Search drives shopper traffic to your mall - to retailers, restaurants or entertainment providers --- and best of all, Mallfinder collects and manages this retailer information.