Understanding the return on investment of web-marketing campaigns and website presence is critical for shopping center marketers. To maximize the impact of dollars spent and to provide a greater understanding of the way consumers respond to online marketing, Mallfinder provides its website clients with a complete monthly usage report. These reports determine response rates, advertising effectiveness and referring sources for traffic. Ultimately, all marketing expenses must be justified through return on investment (ROI) or net operating income (NOI) impact. Mallfinder's reporting system enables marketing managers to understand, measure and justify their web-marketing expenses. We think that you will find that a well-organized and interactive marketing campaign will be among the most effective marketing dollars you spend. Mallfinder has six major categories of standard reporting with over 30 detailed reports across these categories. Examples of just some of the reports Mallfinder provides are: Who's On Visits Visits by Cookie Server Hits Page Views Downloads Page Views per Visit Time Spent per Visit Pages Entry Pages Exit Pages Referring Domains Referring URL's Search Engines Search Phrases Country Breakdown